Awesome advertising campaign from Mini putting life size inflatable cars all over the coolest beaches this Summer and letting people spread the word. Okay so you wont see any in Scarborough any time soon, or ever really.. but still appreciate how great this idea is! Brought to you by the ever brilliant Access Agency, well worth checking out their past projects if you don’t already know them. Cited on The Cool Hunter, always great stuff.
-Raquel, Dirt Cheap